Description
Have you wanted to know why your competitors are ranking higher than you for local keywords and on Google Maps? The best way to increase your chances to rank high for local searches is through Business Citations. Citations are not links but websites that reference your business information such as your Business Name, Address, and Phone aka NAP on local review sites, directories, and business listings. Google scrapes these third party business directories and listing sites and take the data into account when determining which business/website to show for Geo-targeted searches.
One mistake that many businesses make when claiming listings and citations is that they hire VA’s and outsource this task as a result there is inconsistency in the information which can do more harm than good. Both on your website and throughout the web the NAP information has to be consistent as Google evaluates the credibility of genuine and real businesses based on the fact that their information is valid.
